NTISthis.com

Evidence Guide: BSBMKG517 - Analyse consumer behaviour for specific international markets

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBMKG517 - Analyse consumer behaviour for specific international markets

What evidence can you provide to prove your understanding of each of the following citeria?

Confirm target market

  1. Identify market or market segment for a product or service in accordance with the marketing plan
  2. Identify aspects of culture that may impact international marketing of products or services within target market
  3. Identify consumer attributes for market or market segment from market profile
  4. Identify features of products or services in accordance with marketing plan
Identify market or market segment for a product or service in accordance with the marketing plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify aspects of culture that may impact international marketing of products or services within target market

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify consumer attributes for market or market segment from market profile

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify features of products or services in accordance with marketing plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess current level of consumer interest

  1. Investigate consumer need for products or services through analysis of trends and past performance of products and services both within Australia and within relevant international settings
  2. Review past marketing, including plans, strategies and campaigns or positioning of products or services for effectiveness of focus of appeal; both within Australia and within relevant international settings
  3. Assess individual, social and cultural influences on consumer behaviour and estimate their impact for products or services
  4. Assess lifestyle influences on consumer behaviour and estimate their impact for products or services
  5. Assess organisational behaviour in relation to products or services in accordance with the marketing plan
Investigate consumer need for products or services through analysis of trends and past performance of products and services both within Australia and within relevant international settings

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review past marketing, including plans, strategies and campaigns or positioning of products or services for effectiveness of focus of appeal; both within Australia and within relevant international settings

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess individual, social and cultural influences on consumer behaviour and estimate their impact for products or services

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess lifestyle influences on consumer behaviour and estimate their impact for products or services

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess organisational behaviour in relation to products or services in accordance with the marketing plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Recommend marketing strategies

  1. Ensure marketing strategies address innate and acquired needs of consumers, and appeal to motives that influence decision-making
  2. Present a rationale for focus of appeal, and outline how influences on consumer behaviour and cultural considerations will be used to target effective marketing strategies
  3. Ensure focus of appeal meets legal and ethical obligations, and budgetary requirements of the marketing plan, and check for cultural appropriateness
Ensure marketing strategies address innate and acquired needs of consumers, and appeal to motives that influence decision-making

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Present a rationale for focus of appeal, and outline how influences on consumer behaviour and cultural considerations will be used to target effective marketing strategies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure focus of appeal meets legal and ethical obligations, and budgetary requirements of the marketing plan, and check for cultural appropriateness

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Confirm target market

1.1 Identify market or market segment for a product or service in accordance with the marketing plan

1.2 Identify aspects of culture that may impact international marketing of products or services within target market

1.3 Identify consumer attributes for market or market segment from market profile

1.4 Identify features of products or services in accordance with marketing plan

2. Assess current level of consumer interest

2.1 Investigate consumer need for products or services through analysis of trends and past performance of products and services both within Australia and within relevant international settings

2.2 Review past marketing, including plans, strategies and campaigns or positioning of products or services for effectiveness of focus of appeal; both within Australia and within relevant international settings

2.3 Assess individual, social and cultural influences on consumer behaviour and estimate their impact for products or services

2.4 Assess lifestyle influences on consumer behaviour and estimate their impact for products or services

2.5 Assess organisational behaviour in relation to products or services in accordance with the marketing plan

3. Recommend marketing strategies

3.1 Ensure marketing strategies address innate and acquired needs of consumers, and appeal to motives that influence decision-making

3.2 Present a rationale for focus of appeal, and outline how influences on consumer behaviour and cultural considerations will be used to target effective marketing strategies

3.3 Ensure focus of appeal meets legal and ethical obligations, and budgetary requirements of the marketing plan, and check for cultural appropriateness

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Confirm target market

1.1 Identify market or market segment for a product or service in accordance with the marketing plan

1.2 Identify aspects of culture that may impact international marketing of products or services within target market

1.3 Identify consumer attributes for market or market segment from market profile

1.4 Identify features of products or services in accordance with marketing plan

2. Assess current level of consumer interest

2.1 Investigate consumer need for products or services through analysis of trends and past performance of products and services both within Australia and within relevant international settings

2.2 Review past marketing, including plans, strategies and campaigns or positioning of products or services for effectiveness of focus of appeal; both within Australia and within relevant international settings

2.3 Assess individual, social and cultural influences on consumer behaviour and estimate their impact for products or services

2.4 Assess lifestyle influences on consumer behaviour and estimate their impact for products or services

2.5 Assess organisational behaviour in relation to products or services in accordance with the marketing plan

3. Recommend marketing strategies

3.1 Ensure marketing strategies address innate and acquired needs of consumers, and appeal to motives that influence decision-making

3.2 Present a rationale for focus of appeal, and outline how influences on consumer behaviour and cultural considerations will be used to target effective marketing strategies

3.3 Ensure focus of appeal meets legal and ethical obligations, and budgetary requirements of the marketing plan, and check for cultural appropriateness